Learning Design and Technology

Trend

Project by
Shirley Wei
Project year
2025
trend logo

From trend-follower to trend-setter

On social media, millions of creators want to build a personal brand, grow their audience, or promote a side hustle. But many feel stuck: their videos don’t gain traction, and the algorithm seems like a black box. TREND is an AI mentor that helps creators understand not just what to post, but why certain content performs better. Co-developed with insights from creators and marketers, TREND provides personalized, rubric-based video feedback, examples of top-performing accounts, and reflective prompts to guide iteration. By clarifying platform logic and offering actionable strategies to get noticed, TREND helps creators stop guessing and start growing. 
 

LDT Student(s)

Shirley Wei headshot
Shirley Wei
Class: 2025
Areas of interest: Adult Education, Culture Education, Education for vulnerable groups, Education Entrepreneurship, AI in Education, AR/VR/XR
Master's Project